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Nest Property
A property group spending big on ads with little to show. We rebuilt their Google and Meta campaigns around qualified leads, not clicks.
5.4x
Return on ad spend
-41%
Cost per qualified lead
2.3x
More booked appraisals
The challenge
Nest was generating plenty of enquiries, but most were unqualified tyre-kickers. Cost per genuine lead was climbing and the sales team was burning time.
What we did
- ✓Restructured Google Ads around high-intent buyer and seller keywords
- ✓Added conversion tracking so every dollar tied back to a real enquiry
- ✓Built Meta retargeting for listings people had already viewed
- ✓Improved landing pages and local SEO to lift organic enquiries
“The leads are finally real. Our agents spend time selling, not chasing dead ends.”
