« All workFitness
Iron & Oak Gym
A boutique gym chain wanting to fill classes without discounting their way to the bottom. We turned TikTok into a member-acquisition machine.
1,400
New members
8.2M
TikTok views
31%
Lower cost per join
The challenge
Iron & Oak had energy and a great community, but zero presence where their ideal members actually spent time. Foot traffic was inconsistent and referrals had plateaued.
What we did
- ✓Built a TikTok-first content engine shot inside the gyms each week
- ✓Leaned into trainer personalities and real member transformations
- ✓Drove sign-ups with a simple trial offer and local Meta ads
- ✓Doubled down on the formats that consistently went wide
“Every new member survey now says 'I found you on TikTok'. That's the whole game.”
