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Glow Skincare
A premium skincare brand with a beautiful product but flat sales. We rebuilt their paid social from the ground up and more than tripled revenue in a single quarter.
+212%
Sales from paid social
4.6x
Return on ad spend
90
Days to results
The challenge
Glow had a loyal but small audience and ad spend that wasn't converting. Their creative looked good but didn't sell, and they had no retargeting in place — so warm buyers slipped through the cracks.
What we did
- ✓Rebuilt the Meta account structure around clear prospecting and retargeting campaigns
- ✓Produced a batch of UGC-style video creative that felt native to the feed
- ✓Layered in abandoned-cart and post-purchase flows to capture lost sales
- ✓Reported weekly on ROAS and reinvested into the winning angles
“We finally have a paid social engine that actually pays for itself — and then some.”
