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Bright Minds
An education provider paying too much for every enrolment enquiry. We cut their cost per lead by nearly two-thirds while growing volume.
-62%
Cost per lead
+47%
Enrolment enquiries
3.5x
Organic traffic
The challenge
Bright Minds had strong courses but expensive, inconsistent lead generation. Enquiry costs were unpredictable and seasonal dips hit hard.
What we did
- ✓Reworked Google Ads campaigns around course-intent search terms
- ✓Built SEO content to capture enquiries organically year-round
- ✓Nurtured leads with email sequences that lifted enrolment rates
- ✓Tightened tracking to double down on the channels that enrolled students
“More enrolments, far less spend. They made our marketing budget go three times further.”
